- To reclaim a previous state of skinny. To achieve weight loss through healthy eating habits, fitness habits, and lifestyle choices. To shed the office 30 and find general wellness.
- To redefine skinny. To recognize that skinny should not be considered a universal term. To find a personal meaning behind skinny and what it entails, including a healthy body weight and body image independent of unrealistic social expectations. To break free of fashion fitness.
- A blog that outlines a realistic approach to losing weight and offers firsthand accounts of the blogger’s personal weight-loss journey. A blog that motivates and challenges both the blogger and the readers to take on healthier lifestyles and reclaim their own skinny. A positive support group that explores the reality of losing weight in a world of social media, fad diets and fitness programs, negative body image, unrealistic expected time commitments, office jobs and Starbucks.